Mr Kipling will continue to use the slogan exceedingly good cakes | UK | News | Express.co.uk
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Mr Kipling gets ready to drop 'exceedingly good cakes' slogan
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Mr Kipling 'exceedingly good' slogan may still be kept despite rumours, company say | UK | News | Express.co.uk
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Mr Kipling will still sell 'exceedingly good cakes' after bosses save famous catchphrase from axe during brand revamp | Daily Mail Online
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Pack of Mr Kipling Unicorn Slices exceedingly good cakes with one unwrapped Stock Photo - Alamy
Mr Kipling mocks 'exceedingly good' strapline axe rumours
Mr Kipling: “Exceedingly good cakes” catchphrase ditched in £20million brand makeover - Mirror Online
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Exceedingly good cakes' / Is Mr. Kipling going to ditch its famous slogan? - TheMarketingblogTheMarketingblog
The danger of ditching distinctive brand assets: Mr Kipling - brandgym
Mr Kipling to ditch famous 'good cake' catchphrase after 47 years | Daily Mail Online
Don't forget that Mr Kipling does make exceedingly good cakes…
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