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CHAPTER 12: INTRODUCING AND NAMING NEW PRODUCTS AND BRAND EXTENSIONS - ppt download
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![PDF] The Importance of the Brand in Brand Extension | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/efd138aee670c499d148e9d58802f8fc770f6638/9-Table3-1.png "PDF] The Importance of the Brand in Brand Extension | Semantic Scholar")
PDF] The Importance of the Brand in Brand Extension | Semantic Scholar
Brand Extension: Definition, Strategies and Examples
Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market
