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The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
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![Munich, Germany. 21st July, 2018. Frank Dassler, former board member of Adidas, is standing at the presentation of the Bavarian Sports Award at the BMW Welt in Munich. The grandson of Puma Munich, Germany. 21st July, 2018. Frank Dassler, former board member of Adidas, is standing at the presentation of the Bavarian Sports Award at the BMW Welt in Munich. The grandson of Puma](https://c8.alamy.com/comp/2C49CE4/munich-germany-21st-july-2018-frank-dassler-former-board-member-of-adidas-is-standing-at-the-presentation-of-the-bavarian-sports-award-at-the-bmw-welt-in-munich-the-grandson-of-puma-founder-rudolf-dassler-frank-dassler-has-died-credit-andreas-gebertdpaalamy-live-news-2C49CE4.jpg)